Cheers, FairPrice Foundation and Yeo Hiap Seng jointly present S$20,000 to TOUCH Community Services
S$0.20 was pledged for every purchase of Yeo’s beverages at Cheers and FairPrice Xpress stores island-wide from 1 August to 15 September 2019

SINGAPORE, 19 October 2019 – Cheers, the convenience store arm of NTUC FairPrice, NTUC FairPrice Foundation (FairPrice Foundation), and food and beverage company Yeo Hiap Seng Ltd (Yeo Hiap Seng) announced a joint donation of $20,000 to TOUCH Community Services (TOUCH), marking the sixth year the three entities have collaborated to do good for the community.

From 1 August to 15 September 2019, FairPrice Foundation and Yeo Hiap Seng pledged to donate 20 cents, up to $20,000 to TOUCH for all Yeo’s branded beverages sold at Cheers and FairPrice Xpress stores island-wide. The donation will support TOUCH’s work with children from disadvantaged backgrounds to help them realise their potential.

Mr Victor Cheong, General Manager, Cheers, said, “Cheers and FairPrice Foundation, along with our strategic partner, Yeo Hiap Seng, have championed this initiative for the past six years to lend a helping hand to the less fortunate while also galvanizing the community to do their part for charity. This year, we are pleased to extend our support to TOUCH to aid them in their noble mission to serve the needy and disadvantaged. Together, we can create a much greater social impact as we strive to build a more caring society for all.

To commemorate the initiative, 15 children who are beneficiaries of TOUCH were invited to a shopping trip at Cheers@Downtown East where each beneficiary was given $15 to purchase items of their choice, and a goodie bag comprising a set of stationery, snacks and drinks.

Mr Roger Goh, Head (Partnership), TOUCH Community Services, received the cheque of S$20,000 on behalf of the organisation at the event. He said, “TOUCH has been helping children realise their potential through integrated services offering educational, social, emotional and mental support. We recognise that a safe and secure environment for children is key to their learning and development of life skills. We are grateful for the support of partners like Cheers, FairPrice Foundation and Yeo Hiap Seng. The amount raised will go a long way to nurture the potential of children to make a positive impact in society.”

Cheers, FairPrice Foundation and Yeo Hiap Seng have been supporting the less advantaged and needy annually through this initiative since 2014. This initiative has since raised $180,000 for charitable causes, including this year’s donation. Past recipients of the donation include the Straits Times School Pocket Money Fund.