Making Every Good Count

Cheers and NTUC FairPrice Foundation partner Yeo Hiap Seng Ltd donate S$30,000 to The Straits Times School Pocket Money Fund

Published on
07 November 2015

SINGAPORE, 7 November 2015 – Cheers, the convenience store chain under NTUC FairPrice, and NTUC FairPrice Foundation (FairPrice Foundation) have partnered food and beverage company Yeo Hiap Seng Ltd to donate $30,000 to The Straits Times School Pocket Money Fund (SPMF). This is the third year that the organisations are collaborating on the initiative. 

Over the month of September 2015, Cheers, FairPrice Foundation and Yeo Hiap Seng pledged to donate 20 cents for each 500ml bottle of Yeo’s coconut juice or Asian drinks sold at all 161 Cheers and FairPrice Xpress stores. More than 160K purchases were made, fulfilling the S$30,000 target for the organisations’ donations to SPMF.

Mr Victor Cheong, General Manager, Cheers Holdings, said, “Cheers, supported by FairPrice Foundation, returns this year with this initiative to once again involve the community in giving back to those in need. The school years are crucial ones for a child and this project helps to ensure that needy children are able to enjoy their education without having to worry about school-related necessities. We are glad to be able to contribute to The Straits Times School Pocket Money Fund to play a part in making a difference in the lives of children, and helping them secure a brighter future.”

The amount raised this year represents a 50 per cent increase in donations compared to last year, when Cheers and FairPrice Foundation donated $20,000 to SPMF through a similar initiative. 

Ms Tan Bee Heong, General Manager of The Straits Times School Pocket Money Fund, who received the $S30,000 cheque on behalf of beneficiaries, commented, “The ongoing support for SPMF from Cheers, FairPrice Foundation, Yeo Hiap Seng Ltd and their customers has been very encouraging. These contributions will go a long way in helping beneficiaries of The Straits Times School Pocket Money Fund with school-related expenses, such as buying a meal, paying for transport or meeting other schooling needs. The fund supports about 14,000 children and youths a year and the proceeds from this initiative will continue to ensure that our needy students are provided with monthly school pocket money. ”

As part of the closing event, 20 children from SPMF were invited to a sponsored shopping trip at the Cheers outlet in Kallang Wave Mall where they were each given $15 in vouchers to purchase their favourite foodstuff and toy.


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