Nourishing communities with $1 million worth of fresh protein by 2030
From growing kids to active adults and thriving seniors, good nutrition matters to all of us. But eating well isn’t just about knowing what’s healthy; it’s about having access to it, too.
Together with our charity and community partners, we’re here to make every meal and every day a little better for everyone.
Committing $1 million over the next five years to:
Provide nutritionally vulnerable communities and families with
fresh protein
regularly
Support our to
seniors
age well and live at their best
Enable people at every stage of life to make better
nutrition choices
Submit your application to join the protein pledge programme today!
Why this matters
Making mealtime more fulfilling
83% of parents prioritise providing nutritious meals, and for 76%, their biggest concern is ensuring their kids eat healthily. With fresh, high-quality protein within reach, mealtimes can be more wholesome, delicious, and satisfying for everyone.
Putting freshness on the table
HPB recommends that protein make up a quarter of every meal, with less reliance on processed options high in saturated fat and sodium. Just three eggs provide a serving of fresh protein and essential vitamins and minerals like iron, vitamin B, and zinc.
Helping seniors stay strong
Older adults need up to twice as much protein as younger ones to maintain muscle, yet 1 in 2 here aren’t getting enough. Eggs are easy to cook, easy to eat, and a simple, versatile way to support strength, balance, and recovery.
Better Nutrition for Brighter Lives
Mdm Cheng, Riverlife Community Services beneficiary
Mdm Ye, Jalan Besar resident & beneficiary
Aaron Teo, Executive Director of RiverLife Community Services
FAQs
The Protein Pledge is our commitment to making fresh, high-quality protein more accessible to nutritionally vulnerable communities across Singapore. By working with local charity partners and community organisations, FairPrice Foundation aims to bring better nutrition to more people.
Eggs are distributed through charity partners and community organisations, who ensure they reach those who need them most. Eligibility criteria may vary based on each organisation’s guidelines.
Eggs may be distributed weekly, bi-weekly, or monthly, depending on the needs of the community partners we serve.
If your organisation runs a food programme and would like to partner with us, fill out this form to apply or learn more.
We currently prioritise eggs as a high-quality, nutritious source of protein. However, we are open to considering alternative protein options for beneficiaries with dietary restrictions. This would be evaluated in collaboration with our community partners on a case-by-case basis.
We’d love to hear from you! Drop us an email at [email protected] to share your thoughts or feedback.
Our Partners
