《平价的代价》
《平价的代价》以深挖故事，趣味盎然的叙事方式，讲述了平价如何在50年内，从工会跌跌撞撞经营的职总超市，发展成为每天有超过50万人光顾，年营业额达40亿元的食品企业。书中14个篇章各有一个主题事件，从它打倒通胀怪兽，与赫赫有名的竞争对手激战，到曾一度被华丽的购物中心拒于门外。书中也披露了它如何在海外投资失利，还有不得不腰斩的零售概念，以及是否要上市的辩论等。其中许多鲜为人知的经历，值得细细品味。
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The Price of Being Fair
Some praise it as a national treasure. Others tag it as the people’s supermarket. Many simply call it “NTUC.” While NTUC FairPrice is a household Singaporean brand, the story of its rise from just one store in 1973 to over 500 today is little known.
As FairPrice Group celebrates its 50th anniversary in 2023, for the first time, this homegrown Singaporean brand offers unprecedented access to its people and archives, revealing the crises FairPrice has had to navigate, from the Avian flu outbreak of 2004 to the COVID-19 pandemic. These pages reveal the tensions and struggles as it balances profit with purpose.
The Price of Being Fair tells the story of not just successes over half a century but also failures – from loss-making overseas ventures to aborted retail concepts. In the hands of the writers behind the No. 1 bestseller The Last Fools: The Eight Immortals of Lee Kuan Yew, this title provides insights into business, management, politics, technology, and more than a delicious dose of heritage and nostalgia.
It Takes a Great Deal: A Catalogue of FairPrice Group Stories
Since its humble beginnings in a corner of Toa Payoh, NTUC FairPrice has become the quintessential Singaporean supermarket. The leap from a single store to a grocery giant is a tale of retail reinvention – a half-century journey that saw the cooperative confront crises and challenges, revamps and even robbers.
As it expanded and evolved, FairPrice never wavered from its core mission: to moderate the cost of living for consumers. It Takes a Great Deal: A Catalogue of FairPrice Group Stories encapsulates the birth of this consumer cooperative in 1973 and its transformation into a $4 billion food enterprise that is now called FairPrice Group.
Through 50 remarkable stories, we celebrate the people, products and places that mark significant milestones for the food retailer over the last five decades, charting its growth and successes in the past, present and into the future.
Copyright © 2023 FairPrice Group.