13. Xtra: The More the Merrier

Photo: There are currently nine Xtra outlets, with three of them open 24/7 – NEX, AMK Hub and Jurong Point. Source: FairPrice Group

There’s a good reason why FairPrice named its hypermarkets Xtra.

With more space and variety – think electronic appliances, clothing and assorted household goods besides the usual groceries – the upsized format of over 60,000 sq ft certainly goes the extra mile to serve shoppers here.

Just as the supermarket chain’s eight other retail formats each have a niche, Xtra offers a one-stop shopping experience that caters to families. Its products are more likely to be available with bulk promotions so households can enjoy greater savings.

The first Xtra store opened on December 28, 2006, in AMK Hub and welcomed 40,000 customers on the first day. At over 77,000 sq ft, it was the largest FairPrice outlet until it was dethroned in 2019 by the branch in VivoCity, which spanned over 90,000 sq ft.

There are currently nine Xtra outlets, with three of them open 24/7 – NEX, AMK Hub and Jurong Point.

Besides extra savings and variety, it looks like the hypermarket also offers extra convenience.

Since its humble beginnings in a corner of Toa Payoh, NTUC FairPrice has become the quintessential Singaporean supermarket. The leap from a single store to a grocery giant is a tale of retail reinvention – a half-century journey that saw the cooperative confront crises and challenges, revamps and even robbers.

As it expanded and evolved, FairPrice never wavered from its core mission: to moderate the cost of living for consumers. It Takes a Great Deal - A Catalogue of FairPrice Group Stories encapsulates the birth of the consumer cooperative in 1973 and its transformation into a $4 billion food enterprise that is now called FairPrice Group.

Through 50 remarkable stories, we celebrate the people, products and places that mark significant milestones for the food retailer over the last five decades, charting its growth and successes in the past, present and into the future.