19. More Savings with Linkpoints and Rebates

Photo: Shoppers can use the FairPrice app to collect Linkpoints, which can also be converted into loyalty points or miles with participating partners. Source: Samuel He

Save as you shop is what FairPrice Group offers with the Link Rewards Programme. Initially called Plus!, it was launched in 1998 by the labour movement as a rewards programme and renamed in April 2022.

Members sign up for free and earn Linkpoints when they shop online or in-store. These points can then be used to offset purchases. Currently one of Singapore’s largest loyalty programmes, it has over 2.4 million members and more than 1,000 active partner outlets.

This is how it works: 0.5 Linkpoints are earned for every $1 spent at any FairPrice and Unity stores as well as selected Cheers outlets. For every 100 Linkpoints, members can redeem $1 during purchases.

Linkpoints can also be converted into loyalty points or miles with participating partners from payment systems Atome to Singapore Airlines or AirAsia. “With the refreshed Link Rewards Programme, we will continue to provide the best for our members, diversifying our offerings and providing members with reward options beyond groceries,” said Mr Alvin Neo, Managing Director of NTUC Link, which is now part of FairPrice Group.

Another way to earn savings is through rebates. Those who register as NTUC members, for a small fee, can receive up to $240 in shopping rebates annually. Today, over 1 million NTUC members get rebates every year, with $63 million in patronage rebates distributed in 2021 – up from the $23 million in 1999.

Both these schemes help members stretch their dollar, so that they can buy more for less.

Since its humble beginnings in a corner of Toa Payoh, NTUC FairPrice has become the quintessential Singaporean supermarket. The leap from a single store to a grocery giant is a tale of retail reinvention – a half-century journey that saw the cooperative confront crises and challenges, revamps and even robbers.

As it expanded and evolved, FairPrice never wavered from its core mission: to moderate the cost of living for consumers. It Takes a Great Deal - A Catalogue of FairPrice Group Stories encapsulates the birth of the consumer cooperative in 1973 and its transformation into a $4 billion food enterprise that is now called FairPrice Group.

Through 50 remarkable stories, we celebrate the people, products and places that mark significant milestones for the food retailer over the last five decades, charting its growth and successes in the past, present and into the future.