Dear Singapore,

What a journey it’s been these past 50 years.

From the day we were born,
our mission has been unchanging:
to safeguard our way of life
and make every day a little better.

Every day since, we’ve worked hard
to fulfil that promise.

Not always perfectly,
but always thoughtfully.

Not only in good times or bad,
but all of the time.

Moderating the cost of living,
sourcing far and wide for the freshest,
most important essentials.

Along the way,
we’ve become a familiar face.
A neighbour.

And to some,
even a friend who’s been
looking out for you since 1973.

Or as the kids say these days…

“We’ve got your back.”

Always,

FairPrice

Since its humble beginnings in a corner of Toa Payoh, NTUC FairPrice has become the quintessential Singaporean supermarket. The leap from a single store to a grocery giant is a tale of retail reinvention – a half-century journey that saw the cooperative confront crises and challenges, revamps and even robbers.

As it expanded and evolved, FairPrice never wavered from its core mission: to moderate the cost of living for consumers. It Takes a Great Deal - A Catalogue of FairPrice Group Stories encapsulates the birth of the consumer cooperative in 1973 and its transformation into a $4 billion food enterprise that is now called FairPrice Group.

Through 50 remarkable stories, we celebrate the people, products and places that mark significant milestones for the food retailer over the last five decades, charting its growth and successes in the past, present and into the future.