Fairprice 50

What a journey it’s been these past 50 years.
From the day we were born, our mission has been unchanging:
to safeguard our way of life and make every day a little better.
Every day since, we’ve worked hard to fulfil that promise.
Not always perfectly, but always thoughtfully.
Not only in good times or bad, but all of the time.
Moderating the cost of living, sourcing far and wide for the freshest,
most important essentials.
Along the way, we’ve become a familiar face. A neighbour.
And to some, even a friend who’s been looking out for you since 1973.
Or as the kids say these days...
“We’ve got your back.”

What a journey it’s been these past 50 years.
From the day we were born,
our mission has been unchanging:
to safeguard our way of life and make
every day a little better.
Every day since, we’ve worked hard
to fulfil that promise.
Not always perfectly, but always thoughtfully.
Not only in good times or bad, but all of the time.
Moderating the cost of living,
sourcing far and wide for the freshest,
most important essentials.
Along the way, we’ve become a familiar face.
A neighbour.
And to some, even a friend who’s been
looking out for you since 1973.
Or as the kids say these days...
“We’ve got your back.”

All the egg prices had a great fall.

Moderating the cost-of-living in Singapore matters a lot to us. When egg prices started to rise, we were the first to take action and make them more affordable.

We are making your life easier and food more affordable with innovation. Check out our FairPrice App. It offers 10% off on Kopitiam meals, cashless payments and in-app ordering.

Turning your cravings into savings. 

Your essentials. 
Covered.

Remember when toilet paper became one of the Pandemic’s most sought-after item? Don’t worry, we source our goods from over 100 countries to keep our shelves well-stocked.

Whether you’re a big spender or a frugal shopper, our Link Rewards Programme helps you to save more and get the most of every dollar.

A little every day goes a long way.